Why Sellers Should Start Preparing Now for the Spring Market
The Spring Market Myth Most homeowners believe the spring market begins in March or April when the flowers bloom. In reality, many of the homes closing in those months actually went under contract weeks to months earlier in January or February. If your goal is to sell in the “spring market,” waiting
What Today’s Buyers Want: A 2025 Look at Luxury, Lifestyle, and Long-Term Vision
The North Shore of Chicago has always represented a blend of timeless appeal and modern luxury. There are many reasons why buyers want to live along the North Shore, including the excellent schools, gorgeous natural settings, and a refined lifestyle. In 2025, the demand remains strong, particularly
Overpriced Homes Sit. Strategic pricing sells.
One of the most common and costly mistakes I see sellers make across the North Shore and greater Chicagoland area is overpricing their homes. Whether it’s rooted in emotional attachment, an attempt to recoup past investments, or a misunderstanding of today’s market dynamics, pricing a home too high
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